How to create a line sheet that makes selling easy

Once you know how to do something the right way, you can start to do it your way.

And that’s when the real selling begin.

Don’t want to get your hands dirty? why not order your linesheet for a low cost of £9.99 for upto 15 pages.

Guru also offers services in editing photographs at a cost of £1.50 per photograph 

So let’s talk line sheets.

Imagine a clean, white piece of A4 paper.

If you’re picturing it portrait-style, spin it round until it’s landscape. Retailers often file line sheets so a landscape layout is handy.

Think about your products.

Let’s say you have eight products in your collection. An easy, organised way to display them is in boxes. Make two rows with four products in each. Group similar types of product together.

Now go ahead and imagine pictures of your products into the boxes.

What we’re looking for here is simplicity.

The retailer needs to be able to identify your products from these pictures. That means they have to be clear and free of distractions. Ideally they should also be in colour.

Don’t use lifestyle shots. Keep those for your catalogue or lookbook.

White box photos are great, but you can also use sketches or digital line drawings. As long as there are high-quality images elsewhere in your buyers’ pack, it’s better to use a crisp sketch on your line sheet than a blurry photo.

Want this done for you? Guru also offers services in editing photographs at a cost of £1.50 per photograph 





Don’t look now, but those two line sheets are edging closer. I think the one on the left is attracted to your keen sense of order.

Throw a few into the grass and see if you can get their confidence.

Underneath each box I want you to put:

  • the name of the product / number
  • the wholesale price
  • the recommended retail price
  • whether it comes in different sizes or colours

These are the essentials, but other information about your product is also important.

That might include the dimensions, what it’s made from and whether it’s eco-friendly.

Retailers want to know these details too, but it’s simpler to put this general information elsewhere. If you try to cram too much onto a single page your line sheet will start to get cluttered.

That’s not good for you or your potential stockist.

There are two more things that need to go underneath each product picture.

The first is the minimum quantity for your items. That’s the minimum number a retailer has to buy if they want to do business with you.

If it’s the same for every item, stick this somewhere near the top instead.

Now we’re going to add a bit of merchandising.

Merchandising is a subtle mix of art and science, but it boils down to making the stuff you have for sale look particularly appealing to buyers.

Pick three or four highlights from your collection.

Maybe they’re brand new products or best-sellers. Maybe you’ve just brought out a product in a new colour or pattern.

Retailers really want to know this stuff so draw their attention to it. Add a banner to some of your boxes which says “New” or “Best-seller,” or emphasise these products in some other way.

Here’s a handful of staples.

In one of top corners, I’d like you to imagine:

  • your overall minimum order amount.
  • your carriage paid level.

Line sheet example

Line sheets that make selling easy are actually line sheets that make buying easy.

The more you can get out of your own head and see things from the retailer’s point of view, the more money you’ll make.

Line sheets aren’t about convincing a potential stockist to buy. They’re about making the process of buying as easy as you possibly can.

We can do it all for you for a low cost of £9.99 for upto 15 pages. 

or edit / retouch your photographs for a low cost of £1.50 per photograph 

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